SEO and Google Ads guides
Practical advice for service businesses, written from the work we do for clients every week.
Google Ads for service businesses: exact, phrase or broad match?
When service businesses should use exact, phrase or broad match in Google Ads, how to cut wasted spend with negative keywords, and how to track real enquiries.
Read articleWhy your website lost its Google rankings, and how to recover
The common causes of sudden Google ranking drops (updates, technical errors, spam, thin content, lost links) and a phased plan to recover them.
Read articleA local SEO checklist for roofing companies
A practical local SEO checklist for roofers: Business Profile, town pages, reviews, citations and tracking, in the order that brings calls fastest.
Read articleWant more calls from Google?
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